Cool heads, rapid response
In this age of uncertainty, populism, and activism, hope is not a strategy, especially when a crisis strikes. Organizations must continuously assess and plan against potential threats, and equip internal stakeholders with the appropriate skills, resources and values. Examining who they are and what they stand for, organizations should build a culture of risk management grounded in a clear, purpose-driven mission.
With fake news, the rise of bots and an always-on digital echo chamber, reputations can be tarnished in an instant. The key to our crisis management approach is providing our clients with a strategy based upon actionable intelligence. Our real-time social listening and issues-forecasting processes provide analysis and context across all relevant channels (even the less common). And by understanding how to manage today’s complex issues, we ensure that our clients maintain control of their destiny when the stakes are highest.
We're Known For...
- Cyberattacks and data breaches
- Activist campaigns
- Governmental investigations and enforcement actions
- Litigation (especially competition, contract, fraud, discrimination and intellectual property)
- Product recalls
Supporting our Crisis Management Offering is Firebell, Weber Shandwick’s proprietary, award-winning crisis simulation platform and training offering. Through Firebell, participants actively engage in a real-time online attack of their brand or organization — all in a secure, controlled environment.
Executive Vice President, Client Experience Corporate