Crowd-Sourced Solo Trip
Changing Perception of Solo Trips
While solo travel is on the rise among Japanese millennials, a survey conducted by our online travel agency client showed that 42% of solo travelers in their twenties sometimes felt awkward when traveling alone. As the leading online booking service noted for its “fun and irreverent” brand, the firm decided that it needed to create a campaign in Japan that could change this perception of solo travel.
Under the circumstance, our client decided to implement a campaign with an objective to change the perception towards solo trip to drive more consumers to enjoy travelling alone.
To dispel out the “awkward” stigma, Weber Shandwick asked a popular female influencer with more than a half million followers, to take her first solo trip.
Moreover, we had her post interactive stickers on Instagram Stories, allowing her to communicate with her followers while traveling to deliver messages about how much fun she was having.