Weber Shandwick Appoints Tyler Kim to Vice Chair, Asia Pacific

Weber Shandwick is proud to announce the appointment of Tyler Kim to vice chair, Asia Pacific. Kim will retain his current roles of managing director, North Asia (excluding China) and head of crisis communications, Asia Pacific.

In his expanded role, Kim will drive the firm’s outbound business strategy helping Asia-based clients build their businesses abroad while continuing to oversee operations in Korea and Japan. He will work closely with Darren Burns, vice chair, Asia Pacific, who currently leads the firm’s corporate innovation, marketing and new business development strategy. Both Kim and Burns continue to report to Baxter Jolly, CEO, Asia Pacific.

“Tyler has been a key driver of Weber Shandwick’s Asia business success this past decade. He has built our Korean business – now one of our most successful markets – from the ground up. He’s bolstered our Japan business on the back of his North Asia appointment, and has partnered with some of the world’s most recognised Korea- and Japan-based brands on their global expansion,” said Jolly. “Tyler’s deep roots and success building our regional network, combined with his global outlook and expertise, will be invaluable to Asia-based clients looking for strategic and sustained business solutions in the global marketplace.”

With over 25 years’ experience in strategic communications, Kim is a recognised industry leader, having been named to The Holmes Report 2018 Asia Pacific Innovator 25 list. Under Kim’s leadership, Weber Shandwick Korea has received seven major awards in the past 12 months, including a 2019 Spikes Asia Award (bronze), and Best Campaign in Asia Pacific at the 2019 PRWeek Global awards for its work with pharmaceutical brand Eisai, where children were engaged in the conversation about dementia through a VR-enhanced story book that was bulk-printed three times; quantities equivalent to a New York Times best-seller.