The Rising CCO VI – Chief Communications Officers: Roles & Perspectives
Weber Shandwick, in partnership with Spencer Stuart, released The Rising CCO VI. The survey, now in its sixth year, explores how chief communications officers (CCOs) from North America, Europe, Asia Pacific and Latin America expect their responsibilities to evolve over time in a rapidly changing world.
Our Rising CCO VI research reveals that digital communications and employee engagement are top priorities for CCOs. More than seven in 10 global CCOs rank digital communications as their top priority for the next 18 months, and nearly eight in 10 say employee communications are among their primary responsibilities. CCOs in every region also report that digital and social media will be their closest working partners in the future. Other findings include CCO involvement in addressing shareholder activism and preparing for cyber security issues.