Weber Shandwick Weber Shandwick
  • Work
  • About Us
    • Who We Are
    • We Solve
    • Expertise
  • #WORKATWEBER
    • Join Our Team
    • Our Values
  • News & Insights
  • Contact
  • English
    • Japanese
  • Privacy Policy

Crowd-Sourced Solo Trip

Changing Perception of Solo Trips

While solo travel is on the rise among Japanese millennials, a survey conducted by our online travel agency client showed that 42% of solo travelers in their twenties sometimes felt awkward when traveling alone. As the leading online booking service noted for its “fun and irreverent” brand, the firm decided that it needed to create a campaign in Japan that could change this perception of solo travel.

The Challenge

Under the circumstance, our client decided to implement a campaign with an objective to change the perception towards solo trip to drive more consumers to enjoy travelling alone.

 

The Solution

To dispel out the “awkward” stigma, Weber Shandwick asked a popular female influencer with more than a half million followers, to take her first solo trip.

Moreover, we had her post interactive stickers on Instagram Stories, allowing her to communicate with her followers while traveling to deliver messages about how much fun she was having.

Impact

A Big Step Forward in Changing Perception

The campaign generated more than six million total views and an average of more than 90,000 votes per each Instagram Story. Furthermore, the influencer received many positive comments from followers who were motivated to try out solo travel. From this one campaign, Japanese millennials now appear to be gaining more confidence to travel alone, which of course is where our client comes in….

Weber Shandwick
  • Work
  • About Us
  • #WORKATWEBER
  • News & Insights
  • Contact
  • English
Weber Shandwick’s APAC Intelligence alerts deliver regular updates on Asia Pacific’s many sectors, markets, and developments. Subscribe here..
  • Privacy Policy
Copyright © 2023 Weber Shandwick. All Rights Reserved.

Privacy & Cookie Policy

This website uses cookies, including third-party cookies, which allow Weber Shandwick to obtain information about your visit to the website. Please click here to learn more about the cookies used on this website and how to change current settings if you do not agree. By continuing to use this website, you consent to the use of cookies.

Privacy & Cookie Policy

Our website uses cookies for various purposes, including to enhance the site’s functionality, and help us understand how you use and interact with the website. To learn more about the cookies used and your choices, please see the Privacy Notice. Please indicate below whether you agree to the use of cookies for the purposes described above:

Yes No